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The second half of 2014 sees Big Gulp-sized
soda partnerships with artists.
In 2014, 7UP doubled down on its lucky number by linking with Tiesto, Ultra, Insomniac and others for its 7x7Up initiative: seven top festivals, seven rising DJs (Danny Avila, Disco Fries, Dzeko & Torres), a few Tiesto TV spots and a release party for his new album.
In 2014, 7UP doubled down on its lucky number by linking with Tiesto, Ultra, Insomniac and others for its 7x7Up initiative: seven top festivals, seven rising DJs (Danny Avila, Disco Fries, Dzeko & ...
