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Tiësto & Acer
new partnership
The world's first ultrabook convertible
Acer's Latest Advertising Campaign Follows
Tiesto's Personal Assistant, Vernon,
Using His Aspire P3 to Turn Into a Superstar DJ
(businesspress24) - NEW YORK, NY -- (Marketwired) -- 05/03/13 --
Acer today announced the launch of its latest advertising campaign featuring
the world famous Superstar DJ, Tiësto and his personal assistant Vernon.
Continuing the theme from the 2012 campaigns with Kiefer Sutherland and
Megan Fox, the new campaign looks at how our characters use their Acer
devices to explore beyond limits and to uncover a different side of themselves.
"For us, advertising is a way to complement our products with a great story
that reflects what people love about them: the new experiences they make
possible," said Michael Birkin, Chief Marketing Officer. "After last year's
campaign we were convinced we were headed in the right direction and we
wanted to expand on our story-telling approach. So we've gone a bit further
this time, giving the Aspire P3 the starring role in a deeper story that encourages
people to 'explore beyond limits' and gives them some new ways to interact with us."
The story focuses on Tiësto's personal assistant, Vernon. We follow Vernon,
who's using the new Aspire P3 Ultrabook to do both his day job and to follow
his hidden passion of becoming a DJ. His newfound Djing skills come in
handy when he has to come to Tiësto's rescue when a live gig temporarily goes wrong.
The global campaign will touch on many people using different touch points,
from TV, Print, Out of Home, Social Networks and at retail.
Acer: Guess who just landed in the new Acer commercial? Coming soon!
Acer: Want to know who's in the chopper with me? You'll find out soon.
Acer: A frenzied crowd has gathered… Can you guess why?
