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Tiësto & Acer new partnership for Apsire P3, vidéo pub

Publié le 2 Mai 2013 par Tiëstolive in Tiësto articles

Tiësto & Acer

new partnership

Aspire-P3-front_back.jpgThe world's first ultrabook convertible 

more info for Aspire P3 here


Acer's Latest Advertising Campaign Follows

Tiesto's Personal Assistant, Vernon,

Using His Aspire P3 to Turn Into a Superstar DJ

(businesspress24) - NEW YORK, NY -- (Marketwired) -- 05/03/13 --

Acer today announced the launch of its latest advertising campaign featuring

the world famous Superstar DJ, Tiësto and his personal assistant Vernon.

Continuing the theme from the 2012 campaigns with Kiefer Sutherland and

Megan Fox, the new campaign looks at how our characters use their Acer

devices to explore beyond limits and to uncover a different side of themselves.

"For us, advertising is a way to complement our products with a great story

that reflects what people love about them: the new experiences they make

possible," said Michael Birkin, Chief Marketing Officer. "After last year's

campaign we were convinced we were headed in the right direction and we

wanted to expand on our story-telling approach. So we've gone a bit further

this time, giving the Aspire P3 the starring role in a deeper story that encourages

people to 'explore beyond limits' and gives them some new ways to interact with us."

The story focuses on Tiësto's personal assistant, Vernon. We follow Vernon,

who's using the new Aspire P3 Ultrabook to do both his day job and to follow

his hidden passion of becoming a DJ. His newfound Djing skills come in

handy when he has to come to Tiësto's rescue when a live gig temporarily goes wrong.

The global campaign will touch on many people using different touch points,

from TV, Print, Out of Home, Social Networks and at retail.








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